If you’re a successful business owner, chances are you’ve thought about your exit—maybe in passing, maybe every Monday morning. Whether you’re considering a sale now or in the next 1–3 years, the reality is this: the best exits are never accidental. They’re planned, prepared, and executed with the same care you put into building your business in the first place.

Why Exit Planning Matters (Even If You’re Not Ready to Sell Tomorrow)

I know first-hand how easy it is to get caught up in the day-to-day. A few years ago, I was in your shoes—juggling growth, people, and the relentless demands of running a company. I built my business to eight-figure revenue, navigating multiple offers from private equity and strategic buyers over several years, before ultimately selling to an industry competitor. That journey taught me that exit planning isn’t just about the end; it’s about maximising value, protecting your legacy, and giving yourself real options. (I missed out on the most lucrative deal at the peak of the business's cycle, but will save that story and the critical lessons learned for another time).

The Three Pillars of a Successful Exit

1. Preparation is Power
Most SME owners underestimate the time and complexity involved in a successful exit. From financial due diligence to operational readiness, the earlier you start, the more leverage you have. Even if your ideal exit is a few years away, laying the groundwork now can mean the difference between a good deal and a great one.

2. Understanding Your Options
Not all exits are created equal. Should you sell to a competitor, a private equity firm, or consider a management buyout? Each path has its own risks, rewards, and implications for your team and your future. A clear-eyed assessment—ideally with an experienced advisor—can help you avoid costly missteps.

3. Valuation is More Than a Number
Buyers don’t just look at your bottom line. They want to see sustainable growth, recurring revenue, and a business that can thrive without you at the helm. Focusing on these drivers now will not only boost your valuation but also make your business more attractive to a wider pool of buyers.

Common Pitfalls (and How to Avoid Them)

Many owners wait too long to start planning, only to find themselves reacting to unsolicited offers or personal circumstances. Others focus solely on headline price, overlooking deal structure, earn-outs, or post-sale commitments. The key is to approach your exit with the same strategic mindset you used to build your business. You'll also want to ensure that whatever path you choose, you have a robust tax strategy and a clear idea of the direct and indirect impacts on your net worth post-sale. Don't worry though, I've amassed a team of tax experts with a combined 100 years of transactional experience to help ensure you only pay your "fair share" to the tax man!

Take the First Step: Are You Exit Ready?

You don’t have to navigate this journey alone. At Exit Strategy & Solutions, we offer practical tools and founder-led advice to help you take control of your future. Start by trying our Exit Readiness Calculator—a quick, confidential way to assess your current position and identify areas for improvement.

Or, if you’re ready for a more personal conversation, reach out for a free consultation. I’ve been where you are, and I’m passionate about helping fellow founders achieve the exits they deserve.

Final Thoughts

Exit planning isn’t just about cashing out—it’s about creating options, protecting your legacy, and ensuring your hard work pays off. Whether your exit is imminent or a few years away, the best time to start planning is now.

Ready to take the next step? Try the Exit Readiness Calculator or book your free consultation today.